In 1994, engineers at Apple Computer code-named the Power Macintosh 7100 "Carl Sagan" in the hope that Apple would make "billions and billions" with the sale of the PowerMac 7100. The name was only used internally, but Sagan was concerned that it would become a product endorsement and sent Apple a cease and desist letter. Apple complied, but engineers retaliated by changing the internal codename to "BHA" for "Butt-Head Astronomer". Sagan then sued Apple for libel, a form of defamation, in federal court. The court granted Apple's motion to dismiss Sagan's claims and opined in dicta that a reader aware of the context would understand Apple was "clearly attempting to retaliate in a humorous and satirical way", and that "It strains reason to conclude that Defendant was attempting to criticize Plaintiff's reputation or competency as an astronomer. One does not seriously attack the expertise of a scientist using the undefined phrase 'butt-head'."Billions and billions of thanks, Wikipedia.